The Best of WOW is we bring the salon experience to you, with a full selection of human and synthetic wigs to chose from and have fitted plus we offer styling, maintenance, hair shaving and all other needs you may have.



VAT exemption is available to clients who wear wigs for necessity reasons. Customers who require wigs due to alopecia, hair loss as a result of chemotherapy treatment or any other medical condition that causes hair loss, and is confirmed by a GP, are classed as necessity wearers. If any of the above applies to you, you are entitled to receive the VAT off the cost of your wig at the time of purchase. Please note: VAT exemption applies to wigs only and does not apply to accessories.

A form will be given to you when purchasing your wig from our WOW specialists . This form will need to be completed and handed back to your stylist. 

VAT Exempt wig customers  can send the form via post or email to with VAT exemption declaraition box ticked and signature.Please be aware that the discount can not be processed until we have had confirmation of the VAT exemption form either by post or email.

Click here to download VAT Exemption Form


If you have any queries please call W.O.W head office 0208 351 7398

Alternatively if you require any further information please email 

Hair loss

It’s natural to have concerns about the effect medical hair loss may have on the way you look and feel. As many of us know, age and health can have an effect on the appearance of our hair over the years. Thinning and hair loss are a natural part of aging as well as a side effect of some medical treatments including chemotherapy and certain medical conditions such as alopecia. A wig or a hairpiece is a great option when experiencing hair loss. You’ll find it is every bit as important to your wardrobe as an outfit or jewelry and will really boost your self confidence. We think nothing of enhancing our looks with false nails, make up, eyelashes and tans, so why not a wig? They are so realistic and comfortable these days that no–one ever will ever know you’re wearing one …unless you tell them!


You have options

A wig can help you feel the most like yourself and is the preference of most people who experience hair loss, however you might also want to consider headwear such as scarves and wrap, turbans. Some women choose not to cover their head at all and wear their baldness with pride.

Whatever you choose to do, consider ‘trying it on’ in the early stages of hair loss to adjust to it slowly. This way you can transition into a new look and your friends and family will also have time to get used to your new style.

We at Natural Image are here to help and work with both NHS and private patients to help them through the difficult task of choosing how they want to look during treatment and recovery.

Choosing a colour:

You might feel comfortable choosing a shade that matches your own. It doesn’t have to be identical. When in doubt go a shade lighter or warmer to brighten your features.

Consider your lifestyle: What does your typical day involve? Will you be wearing your wig everyday? Be sure to keep your typical daily or weekly activities in mind when you try different wigs.


A fun part of choosing a new wig is deciding on a colour.You can keep it natural or you can use it as a chance to experiment with a new look.We can help when it comes to choosing the best colour for you and your skin tone, when undergoing medical treatment you can sometimes become quit red in the face or pail so we can assess your eye colour and what tones and shades work best with all of your features. When in doubt go a shade lighter or warmer to brighten your complexion . At W.O.W we have a wide range of realistic colours available including multi tonal blends ,some even feature roots to enhance the natural look.


Synthetic, Human and Custom made wigs

Synthetic hair wigs


Synthetic hair wigs are made from a fibre – much like clothing fabric. Once the wig has been customised and styling product added it looks incredibly real and is, in fact, This  choice can be ideal for people with short term hair loss and can be considerably cheaper.

Synthetic wigs are easy to take care of and you can wash the wig in warm water, condition it (using a recommended recommended shampoo and conditioner).Synthetic wigs can not be blow dried as they are heat sensitive.

Human hair wigs

These are made from 100% human hair – generally speaking this hair comes from Asian countries where it is accepted practice for women to sell their hair. This hair is then cleansed, chemically treated, coloured and made into a wig.

You need to take good care of a real hair wig and remember that just like real hair, it needs to be blow-dried into style after each shampoo.This may make a real hair wig unsuitable for people who 

Custom made wigs (plus pic)

It really comes down to availability and suitability. It is important that you find a wig that is best for you and your situation , for example if you are having chemotherapy you may not have the time to wait as hairless can be rapid.The typical wait time is 5-8 weeks for a wig to be made.

In our experience, many  wigs are far more life-like  when they have been trimmed to suit your face shape. Many wigs have over 35% too much hair in them and need to be thinned down to look more natural.

Wig construction types


Fitting your wig

All wigs come with adjusters so they can be resized to fit anyone. The adjusters are always located at the nape of the neck. The adjuster panel runs along the bottom edge of the wig and is often made out of a soft material such as felt. There are a few different types of adjusters but they all work in the same way. For example, Velcro adjusters or clip adjusters.

On each side, from just behind the ear (near the side panels on either side) is a piece of stretchy soft elastic. Each piece of elastic is held in place via one or two loops that it passes through before ending at the nape. It is these ends that you use to tighten or loosen the wig. At the nape of the neck there is a small manufacturing label; use this as a guide for the middle of the nape panel.

·         To tighten the base of the wig, simply move the adjusters towards the label in the center of the nape panel. Do this in small stages and keep trying the wig on to avoid over tightening.

·         To loosen the base of the wig, simply move the Velcro adjusters out away from the label. Again, do this in small stages and keep trying the wig on to see that is not too loose.

·         It is extremely important to get the fit right. If the wig is too tight it can start to ride up and feel like it is coming off. Similarly, if it is too loose it can cause the wig to move around and feel insecure.

Always make sure that the wig base never covers your ears, it must always lay flat to your head.


UK Health Centre